Bangalore, September 20, 2024 – The festive season is around the corner, a time for joy, celebration, and of course, fabulous fashion! Myntra’s Big Fashion Festival (BFF) is back and it is bigger and better than ever. Starting from September 26th, with early access for Myntra Insiders on September 25th, this edition of the festive fashion carnival promises 3X value which customers can avail while shopping fashion, beauty and lifestyle for their entire family. The event is expected to witness a traffic jump of 1.6X over normal business days.
This year’s BFF will have offerings from a staggering 9,700+ brands, an additional 3,700 from the last festive season, making it the go-to destination for trend-first fashion. The event will see approx 16,000 Kirana partners, the backbone of Myntra’s supply chain who enable the last mile deliveries, playing a key role in adding to the festive cheer. BFF serves as one of the major events that augment the income opportunities of Kirana partners and support their livelihood.
What can shoppers look out for?
Customers have plenty to be excited about this festive season with brands across categories offering incredible deals whether one is searching for trendy outfits, timeless classics, or statement pieces, Myntra will offer a vast array of options across categories, including men’s occasion and casual wear, women’s ethnic and western wear, beauty and personal care, home, footwear, sports footwear, jewelry, watches and wearables among others.
BFF will also feature hero collections from new brand launches, cross-brand collaborations and leading domestic, international and homegrown brands including Nike, MANGO, W, Libas, Titan, FOSSIL, Casio, H&M, Lakme, MAC, Levi’s, USPA, Safari , BoAt, Home Center and among others.
Innovative Value Propositions applicable during BFF
- ‘Brand Of The Day’ with special deals will allow customers to access selections from their favorite brands at never-before value
- ‘Buy 1 Get 4’ is going to be one of the most value-driven unparalleled offers
- 3X Deal Construct will allow them to leverage multiple brand offers for enhanced value.
- Brand Mania will offer unparalleled value on premium brands
Bank Offers applicable during BFF
Shoppers will also be able to avail additional savings with exciting bank offers and reward programs. During the period of the event, customers can avail additional 7.5% +5% off using Myntra’s co-branded credit card in association with Kotak Mahindra Bank, to unlock more value on their purchases. In addition to assured cashback from PhonePe, through financial banks like ICICI, Kotak and Axis, shoppers can also avail up to 10% off while making their festive purchases. Additionally, customers will have the option from Bajaj Finserv for NO Cost EMI.
Talking about the Big Fashion Festival, Neha Wali, Senior Director, Revenue and Growth, Myntra said, “Festive is a high intent period, providing brands the opportunity to enhance the offerings to meet the demands of trend-first customers. As we are set to kick start Myntra’s Big Fashion Festival, we are happy to make a massive selection of ~3.4 million styles from among the best in the fashion, beauty and lifestyle industry available. With a spike in demand witnessed during earlier festivals like Ganesh Chaturthi, Onam, we are anticipating a notable increase in demand during BFF. To delight the customers, Myntra Express plays a pivotal role in ensuring customers receive their bags of joy quickly and fulfilling the deliveries are our network of ~16,000 Kirana partners, spread across 98% of serviceable pin codes.”
All things Trendy
To make the festivities grand for millions of customers across 19,000 pin codes, Myntra has amped up the trend-first selection with some of the popular trends of the season including fusion wear, ready-to-wear sarees, co-ords, pants sets, sequined kurtas, floral prints.
BFF, coming on close heels of the Paris Fashion Week for which Myntra Beauty is the official beauty partner for Le Défilé L’oreal Paris, will provide access to the brand’s signature beauty products, inspired by the show. These include the limited edition lipstick signed by Alia Bhatt from the Infallible Matte Resistance collection in shade 601 Worth It, as well as the two premium Infallible matte concealers.
Customers looking for GenZ fashion trends can head to the FWD destination on Myntra which has 75,000 uber-trendy styles and thousands of weekly drops.
As people prepare to refresh their living spaces with stylish and functional items, Myntra has amped up its home category with 4.7 lakh premium and stylish products that are handpicked, thought through and differentiated, including selections from D2C brands in the last quarter. Popular segments include furnishing, decor, kitchen & dining, and appliances.
Myntra’s gifting category is also set to impress the ‘great gift-givers’ offering a wide range of over 70,000 styles from brands including Giva, Swarovski, Victoria’s Secret, Calvin Klein, Kama Ayurveda, MAC, Bath & Body Works, Guess, Boat, Noise among others.